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By: Jamie Matusow

Editor-in-Chief

 
Coty, Inc. describes the prequel to Vera Wang’s Lovestruck story, Floral Rush ($48), as “fueled by enchantment and the possibility of love at first sight—the rush of adrenaline when curiosity strikes.” Inspired by the couture gown worn by Leighton Meester in the ad campaign, the iconic cap of the original has been transformed into a purple bouquet and tied with a ribbon designed by Wang. The flanker bottle, now in translucent purple, features a neon green logo, for a burst of color. It was designed by Wilhelm Liden in conjunction with Coty creative director Jon Dinapoli (a member of Beauty Packaging’s Board of Advisors; for more on Dinapoli’s recent design for JLo’s Glowing, see page 56 in this issue.) The Floral Rush fragrance is said to be “a sparkling floral bouquet that blooms with instant attraction.”

More info: www.sephora.com


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